I was talking to a local business owner (not in the radio industry) who was trying to get a response from another local business via email. "Several emails over 2 years have gone unanswered", she said, my response, "did you call?" Crickets. Then "I don't even know if I have his phone number". Is this a "Millennial" thing (man do I hate that label)? Emailing and texting, not calling.
I write a lot about how I search for reliable talent. Last month I was on the hunt and was lucky enough to find some solid choices.
I posted an ad recently, one in a long line of many over the years. Thankfully we're growing fast! But, each time I post an ad, I have to try hard to make it super nice. But sometimes I want to get straight to the point, but no! I might hurt someone's feelings. Why is everyone so P.C. anyway nowadays? What happened to tell it like it is? Will I have to tiptoe around your feelings when you miss a deadline, mispronounce something or forget how to spell. Lordy, I hope not!
It's all about the Benjamins! It's about the money, you should run local news to get sponsors. Bottom Line!
I've met some interesting characters for sure over the years. One time I got a call from a guy in my state, who was at the gynecologists office with his girlfriend! Seriously, this guy calls me from the gyno office? Years later we had an email exchange. What I wanted to say? "Oh ya, the one who called me from the gyno office and never started a 24/7 news station"?
PLEASE, PLEASE, PLEASE - If you apply for a fill in job, then follow thru when called upon.
I've had some very interesting phone calls with people. Many end the same way, can't get the right person on the phone, or I do. Then it's the sales part of the call. Some say, meh, not interested, or ya, send me a demo. But what do you do when they ask you, wait for it... to SNAILMAIL it? They actually say, can you mail it? Wait... what? What is this Snailmail you speak of? Then it's barked at me, "I don't do email"! MMMMMMMMMMkay, that's cool. Don't you wonder if I Snailmailed it?
Another school shooting and what do the networks do? They rush to figure out, who's the shooter? Why did he do it, what's his religion, skin color, family status, etc. Then they plaster his face EVERY WHERE YOU LOOK. The pundits come out of the woodwork, this one with a psych degree, this guy who used to be a professor of English (one was killed last week), and someone who's pro-gun rights, etc. What does any of that matter in the scheme of things. Time fill.
