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Read more about the article What is a Euphemism? 
Photo courtesy of C2C Consulting

What is a Euphemism? 

  • Post author:Lesley Lotto
  • Post published:May 4, 2026
  • Post category:Blog

It’s silly and trite, but I’m going for it.  MAY THE 4TH BE WITH YOU.  But what I mean to say is, May the FORCE be with you. Is this a…

Continue ReadingWhat is a Euphemism? 
Read more about the article What’s What? 🧐
Courtesy of Dreamtime

What’s What? 🧐

  • Post author:Lesley Lotto
  • Post published:March 16, 2026
  • Post category:Blog

A long, long time ago, on a wing and a prayer I started a news network. It wasn’t designed to be a news network, it was a job for a…

Continue ReadingWhat’s What? 🧐
Read more about the article Embracing What is 😑
photo courtesy of Happy Simple Mom

Embracing What is 😑

  • Post author:Lesley Lotto
  • Post published:February 23, 2026
  • Post category:Blog

There’s a new trend online, which isn’t that new, reminding us that it’s okay to lean into boredom. To say that you’re bored, may just be because you are not…

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Read more about the article Whatever Happened to Whimsy? 🤪
Courtesy of Missy Rambles

Whatever Happened to Whimsy? 🤪

  • Post author:Lesley Lotto
  • Post published:February 16, 2026
  • Post category:Uncategorized

Obviously, you've got to have some fun in you or you wouldn't want to be on the radio, yes? I was wandering through a retail store a year or so…

Continue ReadingWhatever Happened to Whimsy? 🤪
Read more about the article Feedback 🧑🏻‍💻
Courtesy of LinkedIn

Feedback 🧑🏻‍💻

  • Post author:Lesley Lotto
  • Post published:February 9, 2026
  • Post category:Blog

I had a boss back in the day when I was a brand-new Program Director who gave me zero feedback. I would ask and he would say, “if you did…

Continue ReadingFeedback 🧑🏻‍💻
Read more about the article Let’s Get Physical 🏋
Courtesy of Radio Ink

Let’s Get Physical 🏋

  • Post author:Lesley Lotto
  • Post published:January 19, 2026
  • Post category:Blog

Another winning story for radio as the fitness industry may be a way of growth for advertisers. The Media Audit ad investment company MCCG Invest reported growth of 8% for…

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Read more about the article We’re Baaaack!

We’re Baaaack!

  • Post author:Lesley Lotto
  • Post published:January 5, 2026
  • Post category:Blog

It’s been a doozie of an Old Year. Isn’t that what we call the year before the New Year? An old year? Well, if not, it sure felt old, and…

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Read more about the article 📺 TOTAL OVERWHELM 📰
Photo courtesy of jackielesser.com

📺 TOTAL OVERWHELM 📰

  • Post author:Lesley Lotto
  • Post published:November 17, 2025
  • Post category:Blog

Just when you think you have everything under control at work, some massive news story breaks and you become frazzled. It’s how you handle breaking news, or some catastrophic event…

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Read more about the article Radio is Breath 📻

Radio is Breath 📻

  • Post author:Lesley Lotto
  • Post published:November 3, 2025
  • Post category:Blog

As certain new models of cars are totally doing away with FM radio after already dumping AM, broadcasting advocates warn profits are being placed above public safety. All it takes…

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Read more about the article TO BE KNOWN 🥹
Courtesy of Allure magazine

TO BE KNOWN 🥹

  • Post author:Lesley Lotto
  • Post published:October 27, 2025
  • Post category:Blog

I have worked in tiny town America and for a couple of major news networks. I have noticed the people in tiny towns seem to want to be seen more…

Continue ReadingTO BE KNOWN 🥹
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