Have you ever seen that meme that shows two pictures of the thought process of how you arrive at success? One is a straight line and arrow to get to the conclusion, the other is like above, a mess of twists and turns… and that’s life.

When I started my company I was living in Missoula, Montana. I had lost my dream job as a news director for a group of stations, and I was… lost. In a small town, from Los Angeles with little kids and nowhere to go. Thankfully I had a contract so all was not lost, but who gets a contract anymore in tiny town radio? That was 2005.

Radio is way too much fun to give up on. People driving to work who cannot afford Sirius/XM or don’t care for podcasts love local radio. We are killing an artform by downsizing, downsizing and downsizing even more.

Colleges still have loads of kids signing up for “Communication Arts”, Journalism, some form of broadcasting/podcasting and so much more that lends itself to this wonderful artform.

When I lost my gig in Montana, I didn’t give up, I took a crappy $12/hour job as a deejay, with no discernible experience since college, and continued for a year having the time of my life. And I learned how to pivot from the job of a lifetime to the career of a lifetime. But if we keep killing tiny town radio, where will all the college kids go to learn? They don’t teach you every single thing in college, lord knows. So, we have to preserve it for the future.

I don’t know about you, but I most definitely do not want to hear Artificial voices delivering morning zoo radio, news, banter, and the like. You cannot duplicate humanity (not yet at least), and who wants to?