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Read more about the article I’ve Got You

I’ve Got You

  • Post author:Lesley Lotto
  • Post published:April 14, 2025
  • Post category:Blog

One of my favorite things to do each day at work is to read the trades. I see a lot of people retiring after so many years in the business.…

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Saving AM: Emergency Help on Your Dial

  • Post author:Lesley Lotto
  • Post published:April 7, 2025
  • Post category:Blog

Not just for news talk or oldies, AM Radio could be saved. A bipartisan effort to keep this important information source in all new vehicles, which is crucial, especially for…

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Read more about the article A Different Kind of Ghosting…
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A Different Kind of Ghosting…

  • Post author:Lesley Lotto
  • Post published:March 17, 2025
  • Post category:Blog

I lost a client who will go dark in coming days because they couldn’t collect debts owed to them. So, when is it time to go Alec Baldwin on the…

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Read more about the article 18 Years Ago…

18 Years Ago…

  • Post author:Lesley Lotto
  • Post published:March 10, 2025
  • Post category:Blog

It was 18 years ago today, well almost, more like 18 years, 3 weeks and 4 days when I took a gamble to remotely send news to radio stations and…

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Read more about the article I’m Just Not That into You

I’m Just Not That into You

  • Post author:Lesley Lotto
  • Post published:February 24, 2025
  • Post category:Blog

What is the appropriate response to a potential employer or hiring committee when they are just not that into you? As my company grows, I have had the privilege of…

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Read more about the article Bots, Bullies and Trolls… Oh My.

Bots, Bullies and Trolls… Oh My.

  • Post author:Lesley Lotto
  • Post published:February 17, 2025
  • Post category:Blog

When did we all get so angry? When did we find time to troll people on everything from help wanted posts to pictures of their favorite pet. Don’t get me…

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Read more about the article WHAT HAPPENED TO EVERYONE?

WHAT HAPPENED TO EVERYONE?

  • Post author:Lesley Lotto
  • Post published:January 27, 2025
  • Post category:Blog

As a company grows, they need to continually look for stellar talent. And as larger companies consolidate to save money, stellar talent are lost, some forever, others into the ether.…

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Read more about the article The News Must Go On

The News Must Go On

  • Post author:Lesley Lotto
  • Post published:January 13, 2025
  • Post category:Blog

I’m starting to peek back into national news after keeping one eye open most of last month. Let’s blame the holidays. The fires in my hometown are obviously devastating. The…

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Read more about the article You Trying to Get Out… or?

You Trying to Get Out… or?

  • Post author:Lesley Lotto
  • Post published:December 9, 2024
  • Post category:Blog

It’s not a new reference. In fact, I’ve heard this from many people working in radio, when you try to get out, they pull you back in. A quote from…

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Read more about the article Best Bet – Deer in the Headlights

Best Bet – Deer in the Headlights

  • Post author:Lesley Lotto
  • Post published:November 25, 2024
  • Post category:Blog

I believe it's best to stay away from political (and religious, for that matter) discussions during otherwise happier times. So maybe a deer in the headlights look is the way…

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