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Read more about the article Are ya Sure?

Are ya Sure?

  • Post author:Lesley Lotto
  • Post published:January 20, 2025
  • Post category:Blog

We can't be sure anymore that what we read about catastrophes is true.

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Read more about the article The News Must Go On

The News Must Go On

  • Post author:Lesley Lotto
  • Post published:January 13, 2025
  • Post category:Blog

I’m starting to peek back into national news after keeping one eye open most of last month. Let’s blame the holidays. The fires in my hometown are obviously devastating. The…

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Read more about the article You Trying to Get Out… or?

You Trying to Get Out… or?

  • Post author:Lesley Lotto
  • Post published:December 9, 2024
  • Post category:Blog

It’s not a new reference. In fact, I’ve heard this from many people working in radio, when you try to get out, they pull you back in. A quote from…

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Read more about the article What Are We Even Doing?

What Are We Even Doing?

  • Post author:Lesley Lotto
  • Post published:December 2, 2024
  • Post category:Blog

Have you ever seen that meme that shows two pictures of the thought process of how you arrive at success? One is a straight line and arrow to get to…

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Read more about the article This is Fine

This is Fine

  • Post author:Lesley Lotto
  • Post published:November 18, 2024
  • Post category:Blog

After the election and the ensuing flurry of opinion vs. fact foisted upon us, it became too easy to worry about the future. As a journalist, of course I must…

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Read more about the article Remember Reagan?

Remember Reagan?

  • Post author:Lesley Lotto
  • Post published:November 11, 2024
  • Post category:Blog

Long before Ronald Reagan became the 40th President of the United States, the Fairness Doctrine was put into effect and enforced by the Federal Communications Council (FCC). According to the…

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Read more about the article Should I be Flattered?

Should I be Flattered?

  • Post author:Lesley Lotto
  • Post published:November 4, 2024
  • Post category:Blog

I gotta spill the tea. And let's be real ya all, I'm trying to distract us/me from this particularly awful election. Every now and then a little press comes out…

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Read more about the article Where to Next Radio Brethren?

Where to Next Radio Brethren?

  • Post author:Lesley Lotto
  • Post published:October 28, 2024
  • Post category:Blog

Anyone working in our business long enough knows, sometimes you have to move for the gig. And back in the day, it was paid for, now, not so much. I was moved once, with my family, for a job in Montana. Yes, it was life-changing leaving Los Angeles, but too short-lived.

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Read more about the article What is an Influencer Really?

What is an Influencer Really?

  • Post author:Lesley Lotto
  • Post published:October 7, 2024
  • Post category:Blog

Someone who can make a bunch of money endorsing a product, if they are willing to sell their soul.  The term Influencer makes me think of The Secret Lives of…

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Read more about the article I’ve Said it Once and…

I’ve Said it Once and…

  • Post author:Lesley Lotto
  • Post published:September 30, 2024
  • Post category:Blog

... I'll say it again, local news is critical. Story after story and report after report on the topic say, readers, listeners and viewers want to be tuned in to…

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