I’m not giving away anything personal. As a journalist, and honestly, just as super curious human, I’ve heard way too many stories around dating which practically mirror courting a new client.

I keep a running list of ideas for this blog; here’s one I wrote down “dating apps and new clients”. Sometimes I really need to dig deep to remember what I was thinking upon jotting ideas down. But this one came easy: being ignored, ghosted or submarined* by a client or suitor (does anyone even use that word anymore?) feels bad.

I’ve been at this entrepreneur thing long enough to release whoever doesn’t want to work with RNS without them even communicating it to me directly. 

It’s not even a situationship, it’s straight up cordial, one on one communicating with the thing/service/person you want or need. Still following me? 

It’s like talking to someone, getting excited about the potential or the hope associated with what they may bring to your life or business, then – poof, gone! And without a word. I’m not gonna lie, that hurts. 😫

I’ve learned not to cash the check before it hits the bank or plan my perfect life on the beach without solid backing. We are in the communication business, so one would think a person, manager, CEO or owner, would… talk? Is it fear of confrontation? I’m an expert in that realm, sadly.

When someone communicates their needs to me, I try my best to accommodate.  It’s when they ignore, ghost or submarine that the frustration arises. My team says – “you dodged a bullet”, but there is someone, besides me, counting on that monthly check. 

Sadly, in the dating world, I think people get used to being on the edge of their seat, or walking on eggshells until there’s an obvious sign they may be safe. In business? A one-year contract seems to be scaring some would-be clients, or the 2 months up front pay clause. It’s like renting an apartment, first and security. I will happily give you 30 days out of your one-year lease if you don’t like me, but with a corporation, that’s not a thing. 

So why not take a chance? 

You don’t need to attach to the what ifs. What if they want the ring back? What if they leave me at the altar? What if they leave me on the beach? What if they think we’re not good?

Attach instead to the benefit (or even delight) you get by attaching to the right partner… in life, or in business.

Carry on soldier.

*submarining: when a person comes into your life, disappears, then reappears. There might be some bread-crumbing along the way too. 😉