Another hoorah for AM radio. A new AARP study says AM radio is still rockin’ for those over 50 years old. The study showed over 85% of people 50 or older they asked said they had AM radio in their cars, but listening times and habits varied.
32% said they listened to AM radio while they were driving, but 36% said they didn’t. More than half polled said they felt holding onto AM radio in their vehicles was important. And those listening in their vehicles listened to various formats. News was the most listened to for this audience at 53%, talk shows were 42%, music listeners on AM were 39%, weather updates were important to 36% of those polled, sports at 33%, traffic reports were at 29% and religious program listeners clocked in at 20%.
Then there are adults older than the official retirement age of 65 or higher. They were the group more likely to listen to AM over 50- to 64-year-olds for weather updates and music.
79% of those polled in April for the Foresight 50+ Consumer Omnibus said they strongly supported legislation that would make it mandatory to keep including AM radio in new vehicles.
AARP citing a monthly, nationally representative survey of U.S. adults in their demographic of above 50.

