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Can You Have a Heart AND Be a Reporter?

Post author:Lesley Lotto
Post published:July 26, 2016
Post category:Blog

Can you have a big heart AND be an effective reporter?

Summertime Blues

Post author:Lesley Lotto
Post published:June 8, 2016
Post category:Blog

Staying disconnected from work while away is a good thing. But coming back gives me the Summertime Blues.

I WOULD LOVE TO PRODUCE YOUR NEWS. But I need to feed my kids.

Post author:Lesley Lotto
Post published:May 17, 2016
Post category:Blog

I was 15 years out of radio when I got that call that I was hired at a MAJOR radio station in Los Angeles. I was so beside myself I…

TAKING IT ON THE ROAD

Post author:Lesley Lotto
Post published:April 25, 2016
Post category:Blog

Schmoozing on the road is super important for entrepreneurs.

Working At Home Is My Thing

Post author:Lesley Lotto
Post published:April 7, 2016
Post category:Blog

I've been at this work at home gig for years. I guess working at home is my thing. It's been years since I worked in an actual radio station.

Procrastinate

Post author:Lesley Lotto
Post published:March 21, 2016
Post category:Blog

The only way not to procrastinate is to just jump in to the deep end of the pool and go for it. Easier said than done...

I’m Overwhelmed by Your Techno-Babble

Post author:Lesley Lotto
Post published:February 23, 2016
Post category:Blog

My website is super cool. But in this techno-savvy, babble-filled SEO, Conversion, Landing Page confusion, can we meet half way?

5 SIGNS OF TROUBLE IN A MEDIA COMPANY

Post author:Lesley Lotto
Post published:February 4, 2016
Post category:Blog

GUEST COLUMN BY WALTER SABO For 30 years I have been hired by the biggest and smallest media companies around the world to triage trouble and offer solutions. There is…

“SHOWING UP”… SO CLICHÉ. SO PASSÉ

Post author:Lesley Lotto
Post published:January 7, 2016
Post category:Blog

I was talking to a local business owner (not in the radio industry) who was trying to get a response from another local business via email. "Several emails over 2 years have gone unanswered", she said, my response, "did you call?" Crickets. Then "I don't even know if I have his phone number". Is this a "Millennial" thing (man do I hate that label)? Emailing and texting, not calling.

Love Always

Post author:Lesley Lotto
Post published:December 9, 2015
Post category:Blog

I write a lot about how I search for reliable talent. Last month I was on the hunt and was lucky enough to find some solid choices.